From 1 April new rules make it possible for Europeans to enjoy their online film subscriptions when they travel in another EU country the same they do at home.

The new rules do not only applies to TV series and films, but also to other digital products such as e-books and songs. Up until now access to content was blocked in many cases when people were traveling abroad.

This will change on 1 April when the regulation on cross-border portability of online services enters into force. All EU countries will have to enforce these new rules within nine months.

Under the new regulation, everyone who has paid for the right to watch, listen or read online content from a provider in their home country, will be allowed to do so in any other EU country where they are staying for a limited period. The access is granted only to people traveling to another EU country for a limited period, for example because they are on holiday, or on a business or study trip.

Jean-Marie Cavada, the French ALDE member responsible for steering the new rules through Parliament, said: “If you live for instance in Germany but you go on holiday or visit your family or work in Spain, you will be able to access the services that you had in Germany in any other country in the Union, because the text covers the EU."

The video on-demand market

Nearly 11% of European households had a subscription to a video on demand service in 2016. Their number is estimated to double by 2020, according to the European Broadcasting Union (EBU), Netflix takes the lion’s share with 54% of the EU's subscription market.

More information here: European Parliament